“The Cowboy 4 completely redefines life in and around cities,” shared Adrien Roose, Cowboy Co-Founder and CEO. “By designing two frame types featuring our first-ever step-through model, an integrated cockpit, and a new app, we are now able to address a much larger audience and cater to many more riders to move freely in and around cities.
“Our mission is to help city dwellers move in a faster, safer and more enjoyable way than any other mode of urban transportation. Be it wandering through the city or staying fit, it’s a reconnection with your senses and a rediscovery of the simple thrill of riding a bike.”
Both Cowboy 4 and Cowboy 4 ST cost £2,290 (€2,490) which includes built-in mudguards. You can pre-order these next-generation electric bikes with a £100 deposit today exclusively on cowboy.com, with deliveries starting in September 2021. Test ride bookings on cowboy.com of both models will begin from July across nine countries, including the UK, Austria, Belgium, France, Germany, Italy, Luxembourg, The Netherlands, and Spain.