Best Fire TV Stick deals in Prime Day sale: Price cuts to Fire TV Stick and Fire TV Cube


Fire TV Sticks are one of the most popular choices when it comes to streaming dongles. These plug-and-play devices offer an easy way to bring streaming services like Netflix, Disney+, Paramount+, Apple TV+, YouTube, NOW (formerly NOW TV), BBC iPlayer, ITV Hub, and Prime Video to the biggest screen in your home. Fire TV also boasts games and apps.

Chatty voice assistant Alexa is included in every device in the current Fire TV lineup, so you can request shows, directors or apps with your voice – saving you from the hassle of typing with the directional keypad. Alexa can also be used to find the latest sports scores and forecasts, control smart lightbulbs, adjust internet-connected thermostats, and more.

Are you hunting for the best Fire TV deal around at the moment? Well, you’ve picked the perfect time to upgrade to a new model.

Amazon has slashed prices across its Fire TV lineup as part of its Prime Day sales. In fact, one of the best Prime Day deals available sees the Fire TV Stick Lite, usually £29.99, drop down to £19.99. But it gets even better than that. Money-saving site TopCashback is currently offering a £15 discount to newcomers that can be spent on any Amazon devices. Best of all, there’s no small print that prevents you from using the £15 discount on items already in the sale!

The result? You can buy a Fire TV Stick for just £4.99 for a limited time. Yes, really.

If you want to binge your favourite boxsets and blockbusters in 4K Ultra HD, you’ll need to spend a little more.

As the name suggests, the Fire TV Stick 4K is the most affordable model in the lineup that arrives with the ability to stream in 4K Ultra HD – that’s four times the number of pixels as standard 1080p HD. Not only does it offer higher-resolution streaming, but the Fire TV Stick 4K (RRP: £49.99) also arrives with faster internals and universal controls for your telly.

The latter means you’ll be able to power on/off your television and adjust the volume with a single remote. That should save you from some frantic searching behind the sofa cushions when you want to leap back into the middle of your new favourite boxset binge!

Lastly, the Fire TV Cube is the flagship streaming device from the engineers at Amazon. Fire TV Cube combines the best features of the Fire TV Stick and the Echo smart speaker (meaning this is could be classified as one of the best Echo Dot deals around too). Fire TV Cube brings a barrage of streaming services, games, and apps to any telly.

Like the Echo Dot, Fire TV Cube supports hands-free controls so you can check the latest forecast and headlines, control smart lightbulbs and thermostats with a quick command to voice assistant Alexa. You can also use a voice command to pause and rewind the action on-screen, search for TV shows, directors and open apps without reaching for the remote.

Fire TV Cube supports 4K Ultra HD, Dolby Vision, and Dolby Atmos. If your set-up is compatible with these standards, it’s well worth picking the Fire TV Cube over the entry-level Fire TV Stick, which doesn’t support these high-end standards. Without support from the hardware, you won’t be able to see the pixel-packed details in the TV shows, movies or documentaries that you’re streaming. Fire TV Cube also supports an ethernet connection, perfect for those who have patchy Wi-Fi performance in the room they want to binge boxsets in.

Want to know how Fire TV Cube works? Read our in-depth Fire TV Cube review.

There are five different models in the Fire TV line-up: Fire TV Stick Lite, Fire TV Stick, Fire TV Stick 4K, Fire TV Stick 4K Max, and Fire TV Cube. There’s a long list of differences between these models, but all five also have a lot in common. First up, all Fire TV gadgets offer access to the same selection of streaming services, games and apps.

That means you’ll be able to watch Netflix, Disney+, BBC iPlayer, ITV Hub, BritBox, Apple TV+, Paramount+, NOW (formerly NOW TV), YouTube, StarzPlay, Prime Video (obviously), and many more. You’ll also be able to access a number of games, like Crossy Road and Pac-Man, which are available on the Fire TV OS software.

The biggest differentiator between Fire TV models is the picture quality available when watching your favourite boxsets or Hollywood blockbusters. The affordable Fire TV Stick Lite tops out at 1080p High Definition (regardless of whether you’re paying extra for a Netflix subscription that offers 4K Ultra HD streaming …this is a limitation of the hardware) so you’ll need to get the Fire TV Stick 4K, Fire TV Stick 4K Max, or Fire TV Cube to watch in 4K and Dolby Vision.

We’ve rounded up the latest Fire TV prices below.


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