Even those who have a reputation for killing plants can find out how often their plants need watering, what humidity they prefer and when they flower.
Claire founded Lazy Flora in 2017 after finding it difficult to create an urban oasis on her city balcony.
Without a car, she would often struggle to carry bags of compost and delicate plants on the bus from garden centres to her home.
She began looking for a plant subscription delivery service, and when she couldn’t find one, decided to start her own.
