After trialling the service in some areas, Iceland is rolling out a nationwide same-day scheduled delivery. Customers will be able to order groceries and get them delivered to them on the same day at their preferred time.
David Devany, Chief Customer & Digital Officer at Iceland, commented on the new scheme.
He said: “We’re finding that our customer fulfilment centres offer more flexibility when trialling new services to customers, such as same-day delivery.
“This allows us to optimise the operations and customer proposition before rolling it out into our main store estate.
“We’re in the midst of a trial that is starting to be rolled out on a more national scale, being introduced in the next few weeks to almost 400 stores.”
In the past year, Tesco has introduced a £4.50 delivery charge, while Asda has raised its delivery charge from £6 to £7.
However, Iceland customers are able to get free delivery even on shopping baskets over £35.
“Our customers are very price-sensitive, and making their weekly grocery budget go further is really important to them, so not having to spend money on delivery can equate to an extra meal for the family,” Mr Devany said.
The Chief Customer & Digital Officer added: “We know that free delivery is a real draw for our customers because of this.
“Other grocery retailers have a different set of challenges, but we continue to shape our offering around our customers and their needs.”
