Morrisons More Card: Backlash continues as fans rally against 'unreasonable' changes

4 mins read


Morrisons is making huge changes to its More loyalty programme from next week. The scheme’s new updates will see customers being given digital-only offers through the supermarket’s app.

Morrisons’ new loyalty scheme will see customers being offered digital coupons via the supermarket’s app, instead of collecting points.

The food retailer said that these rewards will be personalised, and all customers need to do to redeem them is to scan their app at the checkout.

Customers who currently have points on their cards can still use them after 10 May, but they will only remain valid until 9 August.

Shoppers must request their £5 vouchers via the Morrisons app or their online account so that they can be printed.

Meanwhile, customers who already have their vouchers set to print will receive them when they next present their More card in store.

Some shoppers even claimed that they will now be boycotting Morrisons.

One customer said: “I’ve only recently switched to Morrison’s online and already the 10 percent NHS discount has gone from online…… guess I may be switching to another supermarket!”

Another added: “Well I’m elderly and don’t have a phone so I won’t be shopping at Morrisons any more disgraceful treatment of shoppers.”

Express.co.uk readers have also contributed to the debate, with many unhappy with the new changes.

One reader said: “Looks like will shop and get my petrol elsewhere, not everyone likes or can download ‘Apps’.”

Another person wrote: “Discrimination against those who are unable to use technology.”

“Sainsbury’s here I come,” another reader said.

One person added: “Morrisons were a great company years ago but they have become very greedy.”

In a statement outlining the changes to its scheme, Morrisons said: “With Morrisons More, we are always listening to our valued customers, taking feedback on how we can improve the experience.

“What we’ve heard is that you’d like your rewards to be immediate, including discounts and money off your next shop. We also learned that you want to give back to your local community and to support environmental causes by going paper and plastic free wherever possible.

“So that’s what we’ve done. From the 10th May you’ll enjoy instant discounts and money-off offers rather than points.

“Don’t worry you will still be able to scan your physical More card at the checkout, so we can tailor your promotions to you, however to take part in the promotions you will need to use your More App on your mobile phone or create an online account.

“Don’t worry if you don’t have a smartphone we will send you an email with your weekly offers, you can then login to your online account and activate the offers you like, these offers will be loaded directly to your card. So all you need to do in store is swipe your card.”

For more information, customers can visit Morrisons.com.



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