Novak Djokovic could lose key sponsor amid Australian Open farce after Lacoste statement

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According to Forbes, Djokovic was the 46th best paid sports star in the world last year and had endorsement deals which netted him a whopping £22million.

The superstar also works closely with a string of other top brands, including Asics, Peugeot and Ultimate Software Group.

Djokovic began his relationship with Lacoste in 2017 and his current sponsorship deal runs until 2025.

But it is unknown at this stage how Lacoste will react to the debacle Down Under.



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