“Then there is British tennis’ great hope Emma Raducanu (12th). The 19-year-old has had a tricky year on the court since her shock US Open victory in 2021, but the glow from her Grand Slam triumph continues to shine bright,” they wrote.
“Given the raft of endorsement deals she signed off the back of her victory at Flushing Meadows, including agreements with brands like British Airways, Dior and Porsche, more on-court success could catapult her even higher up future 50MM lists.”
Meanwhile, they thought Djokovic’s standing was hurt by his vaccine saga in Australia at the start of this year. SportsPro said: “Novak Djokovic, 46th in the list, split tennis fans and dominated the front pages due to his Covid-19 vaccination stance. That cost the Serb his spot at the Australian Open and US Open, not to mention a sponsorship deal with Peugeot.”